Welcome to the Product Adoption Academy
Come explore our growing collection of courses full of expert advice, real-world examples, and homemade GIFs.
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User Onboarding 101
This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.
Product Launches 101
This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan. Buckle up. After taking this course, you’ll be ready for liftoff!
Free-to-Paid Conversion
Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable tips, and best practices.
User Engagement 101
There are few things that tell you more about the overall health of your product than a good, hard look at user engagement. In this course, we’ll clear up misconceptions about what user engagement, explain why it’s so crucial to your product’s success, and walk through our best practices for improving user engagement.