Our story
Founded in 2013 by Jonathan Kim and Jackson Noel, Appcues set out to revolutionize the way software businesses onboard new users. We’ve since enabled thousands of businesses around the world to deliver beautiful and effective in-app experiences—without a developer. And our impact only continues to grow.
Today, Appcues is a complete solution for measuring and improving product adoption. Whether you’re a prospective customer, employee, investor, or friend (hi mom!), we look forward to sharing the rest of our journey with you.
4,000+
customers served
200M+
end-users reached
Our team
We have over 90 employees in over 13 different countries and counting!
Get to know us!
Working remotely at Appcues means flexibility, no commute and I get to set up my office just the way that works for me! Which means I get more plants, have a massive world map and can decorate for the holidays if I want!
Jessica DuHadway
Utah
Engineering Director
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At Appcues you will have the chance to work with people from different parts of the globe and learn about different cultures. We are always thinking of ways to improve our tools, using new technologies and implementing new architectures.
Stéphano Wallace Saraiva e Silva
Brazil
Experiences Team
We do weekly team lunches, and monthly team activities - all remote! We have a great culture and it's been a joy to see it develop from an in-office culture to an equally fantastic remote culture.
Tanya Higgins
New Hampshire
Brand Design Director
At Appcues communication is very open and horizontal; everyone is approachable, including Jax, our CEO. As an employee, I feel constantly empowered and encouraged to take ownership over my work.
Sofia Domingues
Lisbon
Support Specialist
Appcues is the perfect embodiment of humility, contagious energy, and work ethic. Everyone is invested in Appcues' success and wants their teammates to thrive with them.
Laeka Brenninkmeyer
Ohio
Senior Account Executive
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Since my first day, I've always been encouraged to pursue opportunities that support my personal and professional growth and I've learned so much during my time here. Not only are we encouraged to seek opportunities for growth, we are also given a budget every year to make it happen.
Okello Carter
Boston
Senior Manager, Customer Success
Our values
These values guide how we work together every day. They don’t just sit in a dusty document—they evolve and change as our company grows, and we love rewarding teammates who best exemplify them (with prizes 😉).
Take pride in your work
Be bold and aspire for excellence. Let's build a lasting company.
Be an owner
Owners sweep the floors and take out the trash. They do what's best for the customer and company, and are always accountable to their teammates.
Always be learning
Improve every day; feedback and reflection will make us all better.
Empower others
We exist to empower customers; we’ll succeed by empowering each other.
Embrace the journey
Appreciate the entire experience, win as a team, and have fun.
The day-to-day
Appcues teammates hail from all over the map and enjoy many different interests, but we all share a love for blurple, our vibrant yet soothing brand color. We’re real big on customer happiness, and we celebrate our customers’ stunning flows every day in Slack—e.g. “this welcome modal is 🔥” or “❤️ this video in a slideout.”
Each morning, we sign into our respective tools, do our best work, and share puns and GIFs along the way. We take pride in the skills we bring to the table and strive to deliver excellent experiences for our customers, but we also don’t take ourselves too seriously.
Remote-first
The world changed in the spring of 2020, and so did we. Appcues is still relatively new to this #remote life, but we’re learning and growing every day and embracing the flexibility it offers. Love to code at 2am? Write your best emails with two animals on your lap? We’re here for you.
To keep us all connected, we’ve got Slack channels galore, questions of the day (Favorite recipe? Mullet or perm?), team lunches, holiday celebrations, quality swag (hello YETI cooler), two annual in-person retreats, and more.
OUR FAVORITE SLACK CHANNELS
#dogcues
#shoutouts
#random
We’ve got you covered
Rest easy and do your best work, knowing that we’ll take care of the important stuff… and provide some fun perks.
Well-being
You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy.
Home office and tech budget
We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology.
Co-working space, on us
Home office not cutting it? We'll reimburse your monthly coworking fees.
Equity offerings
We want everyone invested in our success. Each employee is granted equity in the company.
Transparency and collaboration
We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
Flexible vacation
We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year.
Come work with us!
Don’t sweat it if you don’t meet all the requirements in a job description (does anyone, really?), or if you’ve spent some time out of work. We get it. If you’re excited about Appcues, we’d love to chat!
Appcues is an equal opportunity employer that commits to diversity and inclusion and also celebrates it. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. We believe that diverse teams foster a more inclusive company culture, build better products, and are more human, humane, and fun.
our investors
Thanks to these brilliant backers, our journey's just begun
